EVERY QUEENSLANDER KNOWS….
Queensland’s population of 4.5 million is currently the largest in its history, increasing by one person every 6 minutes. Each year, in excess of 1.2 million people turn out to participate in their local shows. With traditional competitions such as wood chopping, baking and livestock judging now blended with more progressive competitions such as photography and barista judging this ensures that every Queenslander has a new experience at every show.
With Queenslander’s ever-changing preferences and lifestyles, local shows have continually evolved to encompass education, entertainment and competitions that inspire and delight families across the State. There’s never been a better time to be involved with an organisation that communicates with families across Queensland and generates in excess of $400 million in economic benefit.
Over 128 locations throughout the State, attracting over 1.2 million people each year, Queensland Shows statistics are in a league of their own, easily outstripping the likes of Rugby League, TV advertising and cinema attendance.
A partnership with Queensland Shows offers a unique opportunity to align your brand with a movement steeped in over 150 years of tradition that welcomes people from every walk of life, from babies receiving their first show bag to the older generations continuing to make our mouths water with their latest baking masterpieces.
So if you would like to place your company ahead of your competition, we urge you to contact us at your earliest opportunity with an expression of interest.
Sponsoring a Queensland Shows competition presents an opportunity for sponsors to highlight their commitment and support to this unique sector. It offers and allows your organisation:
- Access to 1.2 million expected participants in 2012
- Access to more than 1000 influential community groups
- Access to over 800 schools across the state
- To connect with over 14,000 volunteers
- offering partners involved the equivalent of $100 million worth of media exposure; and
- The opportunity to engage with over 167,000 competition entrants from across the state
Over 150 years of experience indicates that during a period of only five (5) years, every Queenslander will engage with a Queensland Show. No other medium is able to offer this level of market penetration.
Packages have been developed to maximise exposure and activities for all sponsors and we are more than happy to tailor any of them to suit your required benefits and budget. All packages include:
- Promotional and branding opportunities
- Engagement strategies;
- Consumer growth strategy
- Marketing opportunities
Each of these strategies offers your company clear and concise measurability on your return.